Apple in Talks with Major News Outlets
In a surprising move, The New York Times has reported that Apple is currently engaging in discussions with major news outlets, including Condé Nast, NBC News, and IAC, to explore the possibility of licensing their news archives. The intention behind this move is to harness the vast information stored in these archives to train Apple’s generative AI systems. According to CNN, the tech giant is contemplating “multiyear deals worth at least $50 million” with potential collaborators.
Mixed Reactions from Publishers
While the prospect of collaboration has stirred the interest of Apple, Condé Nast, NBC News, and IAC, the reaction from publishers has been mixed. The New York Times highlights a concern raised by publishers, stating that they could be “potentially on the hook for any legal liabilities that could stem from Apple’s use of their content.” Apple’s purported vagueness about its plans for news and generative AI adds to the uncertainty surrounding the proposed partnerships. As of now, there has been no immediate response from the involved parties when queried for comments.
Quiet Pursuit of AI Advancements
Amidst the dominance of AI initiatives by tech competitors such as OpenAI, Microsoft, and Google, Apple’s recent efforts in the field have flown somewhat under the radar. However, reports suggest that Apple is actively investing significant resources, spending “millions of dollars a day” on AI, signaling a commitment to catch up with industry leaders.
Advancements in AI Technology
Apple has recently released a machine learning framework designed to facilitate the development of models optimized for Apple Silicon. This framework aims to enhance the performance of Large Language Models (LLMs) on mobile devices, emphasizing Apple’s focus on making AI applications more accessible and efficient for users.
Enhancements to Siri and iOS Features
In addition to leveraging news archives for AI training, Apple is reportedly working on a revamped version of its virtual assistant, Siri. The company is also said to be integrating AI-driven features into the upcoming major iOS release. These enhancements align with Apple’s broader strategy of incorporating artificial intelligence into its ecosystem, enhancing user experiences across devices.
Emulating AI Collaborations in News Industry
While Apple’s negotiations with news outlets may raise eyebrows, it is not the first tech company to venture into collaborations with newsgroups for AI-related projects. OpenAI has previously entered into agreements with the Associated Press and Axel Springer, utilizing news stories to train its AI models. Similarly, Google has expressed its commitment to developing AI tools for writers.
Industry Dynamics and Future Implications
The convergence of technology and journalism raises questions about the evolving dynamics between tech giants and traditional news organizations. As Apple aims to secure licensing agreements with major news outlets, the outcomes of these negotiations could set a precedent for similar collaborations in the industry. The potential impact on content ownership, legal responsibilities, and the future landscape of AI-driven journalism remains to be seen.
In conclusion, Apple’s foray into licensing news archives for AI training reflects the company’s strategic push into the realm of artificial intelligence. As industry players closely watch these developments, the implications for both technology and journalism may herald a new era of collaboration and innovation.
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from Technology - asumetech https://asumetech.com/apple-reportedly-wants-to-use-the-news-to-help-train-its-ai-models/
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