TalkShopLive Introduces Studio App for Mobile Livestreaming and Sales Management

TalkShopLive Launches Studio App for Creators and Brands

Live commerce platform TalkShopLive has unveiled its new Studio app, providing creators and brands with a range of management and broadcast tools on mobile devices. The app allows sellers to utilise the platform’s full toolset, including displaying item details, highlighting key products, tracking sales in real-time, and interacting with customers. TalkShopLive’s proprietary multi-embed point-of-sale technology enables customers to make purchases without interrupting the viewing experience. Sellers can sync products from their Shopify stores, and the app also offers HD-quality streaming and a built-in broadcast studio.

Enhanced Collaboration and Simulcasting Features

One highly requested feature of the Studio app is the ability for sellers to enlist a person on their team to act as a producer, assisting with behind-the-scenes tasks such as managing product sales and highlighting items. This allows sellers to focus on engaging with their audience. In addition, TalkShopLive’s “Shoppable Simulcast” capability enables users to simulcast their livestreams to their Facebook business page, making it easier to reach a wider audience.

Partnerships and Market Growth

TalkShopLive is looking to partner with other social media platforms, though specific details have not been disclosed. The company is also a potential collaborator for TikTok’s live shopping features. The launch of the Studio app comes as American companies are investing in the live shopping market, with the U.S. market projected to reach $31.7 billion this year. TalkShopLive, which launched in 2018, has already powered live shows for over 6,000 sellers, including notable brands and celebrities such as Walmart, Target, Best Buy, Drew Barrymore, and Dolly Parton.

Raising Funds for Future Growth

TalkShopLive recently closed a $7 million extension round, with investors including eBay founder Pierre Omidyar’s fund and Spero Ventures. The funding will support the company’s forecasted goals, with a year-over-year growth rate of 150%. TalkShopLive is on track to execute around 2,000 livestreams this year.

Overall, the launch of TalkShopLive’s Studio app demonstrates the growing popularity and potential of live commerce in the North American market. With its advanced features and partnerships, TalkShopLive aims to capitalise on the rising demand for interactive and shoppable livestreams.

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