Google Launches AI-Powered Virtual Try-On Tool for Online Clothes Shopping

Google Launches New AI Features for Online Shopping

Introduction

Google announced on Wednesday the launch of two new features that allow users to leverage generative AI technology in the experience of the clothes they buy online.

And the American tech giant said in a post on his blog that users should feel the same confidence they feel when shopping in physical stores, in how much they can try on clothes in the dressing room before buying, when shopping online.

And Google added in its publication that it is introducing two new features that bring users to this dressing room experience, namely: the virtual clothing experience that uses generative AI to show them the clothes on a wide range of real fashion models, while the new filters feature helps users find exactly what they’re looking for.

“Although apparel is one of the most sought-after shopping categories, most shoppers online agrees that it can be difficult to know what an item of clothing will look like before you buy it,” the company said.

And now, thanks to the search engine’s new virtual try-on tool, users can see whether or not a garment fits them before they buy it, and the virtual try-on shows them how the clothes look on a variety of real models.

Virtual Try-On

Google explained how the feature works by saying its new AI model takes an image of just one garment and accurately reflects how it folds, folds, stretches, and forms wrinkles and shadows on a variety of real models. in different poses.

The company said it recruited people from XXS to 4XL, representing different skin tones, as well as different body shapes, ethnicities and hair types.

And starting today, shoppers in the US can actually try on womenswear from brands like Anthropologie, Everlane, H&M, and LOFT.

Users just have to click on the products with the Try On badge in the search engine and select the models that seem closest to them.

Google said, “We believe AI will continue to improve our lives in comprehensive ways, including making everyday activities, such as shopping, more useful and enjoyable.”

The company promised more ways in which uses advanced technology, such as artificial intelligence, to help people shop online with confidence.

New AI-Powered Features for Advertisers

In a separate AI-related story, Google said it will roll out two new AI-powered features for advertisers that can automatically find the best placements for branded ads across the company’s various services.

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