Facebook’s Mark Zuckerberg Plans to Launch Twitter Rival Platform to Attract Influential Figures with Millions of Followers

Facebook’s Project92: A Platform to Rival Twitter

Facebook owner Mark Zuckerberg is pushing forward with his plans to launch a platform to rival Twitter, seeking to attract influential figures with millions of followers, such as personality media Oprah Winfrey and the Dalai Lama.

The standalone app has the name in code Project92 and could be as generic as Thread, according to a report from tech news site The Verge.

Facebook’s Reply to Twitter

The report revealed, Meta’s chief product officer Chris Cox said on Thursday in an internal meeting that the app was a “reply to Twitter” from the owner of Facebook and Instagram.

Cox also said, “Content creators and public figures are interested in having a well-managed platform that they believe they can trust and rely on for distribution,” in an apparent reference to the management of Twitter under Elon Musk.

Millions of Followers

Cox reportedly said Mita is in discussions with Oprah Winfrey, who has more than 42 million Twitter followers, and the Dalai Lama, who has nearly 19 million, as potential users, adding that coding for the app began in January and will be available “as soon as possible.” Perhaps”.

According to previous reports, the app will be based on Instagram and users will be able to log in with their Instagram username and password, bringing their followers, user bio and verification into the new app.

Cox said the app needed to be “secure, easy to use, and reliable” and to give creators “a solid place to build and grow their audience.”

Twitter Disturbances

Interestingly, Twitter has been through a turbulent time under Musk’s leadership, even though the Tesla boss insisted the platform’s user base hasn’t declined since he bought the company last October.

Musk said, weeks after buying Twitter, that the number of daily active users had hit an all-time high of more than 250 million.

However, as an advertising-dependent company, Twitter faces financial problems.

Ad Revenue Concerns

The advertiser boycott has been launched over concerns including the deterioration of standard platform moderation and Twitter’s failure to relaunch its subscription service, which resulted in a large number of verified fake accounts.

The New York Times reported on Monday that Twitter’s ad revenue in the first week of May fell 59% from the same period a year ago, reflecting concerns about the platform.

Last month, Twitter named Linda Iaccarino, a TV advertising executive at NBCUniversal, as its new CEO.

A screenshot of the app shared by Verge showed a Twitter-like interface, with blue checkmarks, profile pictures, and Like, Reply, and Retweet buttons.

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