Meta-Owned Twitter Rival Threads Adds Multiple Account Switching Feature

Threads Adds Profile-Switching Feature for Easier Account Management

Meta-owned Twitter rival Threads has finally added a way to switch between multiple accounts without logging out.

The social networking app announced Thursday that users can now swap accounts on its mobile apps by long pressing on the profile icon in the bottom right. Users can tap on the “Add profile” option after the long press to add a new profile.

Easier Account Management

This new feature makes it easier for users to switch between work and personal profiles, eliminating the need to log out and log back in. With a simple long press on the profile icon, users can now seamlessly switch between accounts, providing convenience and flexibility.

Instagram head Adam Mosseri didn’t specify if there was a limit on the number of accounts you can add to the profile-switching feature, giving users the freedom to manage as many profiles as they need.

Threads and Facebook’s Simultaneous Announcement

Interestingly, the text-based social networking app’s profile feature was announced on the same day as Facebook enabling people to have multiple personal profiles on the Blue app. This further highlights the competition between Threads and established social media platforms as they strive to offer similar functionalities to attract users.

Continued Innovation and Expansion

More than three months after its launch, Threads is continuously evolving and introducing new features. In addition to the profile-switching feature, the app recently tested full-text search features in New Zealand and Australia. The company has since launched the search functionality globally, enhancing the user experience and making it easier to find specific content.

Threads has also rolled out other useful features, such as the option to turn on notifications for 24 hours for a particular post and the ability to quote posts on the web. These additions further enhance the app’s functionality, providing users with more control and flexibility in managing their content.

Competition in the Social Media Landscape

Threads’ rivals are also actively shipping new features, reflecting the intense competition within the social media landscape. Recently, Mastodon introduced version 4.2 release with various improvements, including enhanced search for profiles and posts, automatic quick action suggestions in the search box, and a new web interface with better thread indicators and article previews. Additionally, Mastodon introduced a new Privacy and Reach settings tab, giving users more control over their privacy settings.

With constant innovation and new feature releases, social media platforms continue to evolve, offering users an ever-improving experience and an array of options to choose from.

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