Substack Announces Redesigned Mobile App for Enhanced Discovery and Engagement

Substack Overhauls Mobile App for Enhanced User Experience

Substack is overhauling its mobile app with a redesigned Home experience to boost discovery and engagement, the company announced on Wednesday.

A New Reading Queue for Easy Browsing

The app now features a new reading queue at the top of the screen that makes it easier to browse from post to post by swiping right. The queue lets you quickly share posts in a note, which is Substack’s version of a tweet, or to other social media platforms.

Priority on Writer Retention

The company says the redesigned queue aims to boost retention for writers by prioritizing new posts from paid subscriptions, content that a user has saved, and the publications that they read often.

Discovery Feed for Notes and Post Recommendations

Substack is also launching a discovery feed that will feature notes and post recommendations. The company is encouraging writers on the platform to share notes in order to reach more readers, and ultimately turn them into subscribers.

Enhanced Inbox and Notifications

In addition, Substack is moving its inbox to the center tab of the app. The inbox filters for saved and audio posts to help you find what you’re looking for. You can swipe right to save, or left to archive. The app now also displays notifications in the top bar for easy access.

More Social Network-Like Features

The app redesign comes as Substack has been working to make its platform feel more like a social network. Last month, the company introduced the ability for users to follow writers, giving users a way to keep up with what a writer is doing without having to subscribe to their newsletter.

Substack has been looking to take on X (formerly known as Twitter) ever since Elon Musk took the reins of the company last year, and made its most notable attempt to do so when launching its Twitter-like Notes feature in April.

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