Spotify Launches Songwriter Promo Cards for Artists to Get Discovered

Spotify Launches “Songwriter Promo Cards” to Boost Recognition of Songwriters

Spotify announced today the launch of “Songwriter Promo Cards,” a promotional tool for songwriters to highlight their songs and get discovered by new listeners and potential collaborators.

Customizable Social Media Assets for Songwriters

Songwriter Promo Cards are customizable social media assets that songwriters can create on promocards.byspotify.com. By searching for their name, selecting their profile, and choosing a background color that fits their aesthetic, songwriters can create a unique and eye-catching promo card. Each promo card is linked to the songwriter’s Spotify page and can be directly shared on social media, providing an effective way for songwriters to showcase their work and connect with their audience.

Accessible to All

What sets this creation site apart is that it doesn’t require a login, allowing anyone to make a card. This means that fans of songwriters now have a new way of sharing and celebrating their favorite artists. The ability for anyone to create promo cards promotes inclusivity and encourages engagement within the music community.

“Written By” Playlists for Easy Discovery

In addition to the new promo cards, Spotify has announced that each Songwriter Page will now feature a “Written By” playlist. This curated playlist allows listeners to easily explore and discover all the songs written by a particular songwriter. By connecting listeners with the complete body of work from a songwriter, Spotify aims to foster a deeper appreciation for the creativity and talent behind the music.

A Response to the Industry’s Call for Recognition

Spotify introduced Promo Cards in 2020 as a response to the shifting landscape of music marketing. With artists increasingly using social media to promote their albums and connect with fans, Promo Cards provide an effective tool for songwriters, podcasters, and authors alike. The launch of Songwriter Promo Cards is a step towards addressing the long-standing issue of songwriters not receiving enough public recognition for their invaluable contributions to the music industry.

Industry Support and Growth

In 2021, prominent songwriters Emily Warren and Justin Tranter penned an open letter demanding better treatment in the industry, highlighting the need for increased recognition. Spotify’s Promo Cards offer songwriters a new avenue to advertise themselves and gain the credit they deserve for their artistry. Spotify stated in an official blog post, “Since the introduction of Songwriter Pages in 2020, we’ve seen Spotify users dive deeper into some of the creators behind their favorite songs. We have continued to evolve how your music is discovered, appreciated, and enjoyed around the world.”

Since Spotify began publicly displaying song credits in 2018, there has been a noticeable increase in labels and distributors crediting songwriters on new releases. Furthermore, Spotify has become a go-to platform for labels, publishers, management companies, music supervisors, and artists seeking to discover talented songwriters. The launch of Songwriter Promo Cards aligns with Spotify’s commitment to supporting and promoting the diverse pool of songwriters.

A Complementary Tool: Showcase

The launch of Songwriter Promo Cards follows closely behind Spotify’s introduction of “Showcase,” another invaluable tool for artists. Showcase enables artists to directly promote their songs in the Home feed, creating enhanced visibility and engagement with their fans. Together, Promo Cards and Showcase offer musicians exciting and innovative opportunities to connect with their audience and thrive in the ever-evolving music landscape.

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