Since the controversial American billionaire, Elon Musk, announced on Thursday evening that he had found a new CEO for his Twitter platform, to start work within about 6 weeks, the name of Linda Yacrino, advertising director of NBC Universal, an American entity, has not calmed down For information, from circulation and research.
An American report revealed that the owner of Tesla has chosen Yacrino for this position, although Musk did not reveal the name of the candidate, but only tweeted in which he announced that his role would transition to the position of executive chairman and chief technology officer, overseeing products, programs, and computer, according to the newspaper “Wall”. Street Journal”.
“Cascade Exercises”
While Yakrino has served as director of global advertising and partnerships for more than a decade, and has a major role in researching the best ways to measure advertising effectiveness, according to the newspaper, and has a major role in launching the broadcast.” Peacock”. service.
I am thrilled to announce that I have hired a new CEO for X/Twitter. It will be starting in ~6 weeks!
My role will transition to be an executive president and CTO, overseeing product, software & sysop.
– Elon Musk (@elonmusk) May 11, 2023
Musk’s announcement of a new CEO came just days before one of the biggest annual promotional conferences hosted by ‘NBC Universal’ in New York.
In turn, a spokesperson for ‘NBC Universal’ told the newspaper that Yakrino is conducting ‘consecutive training’ for the anticipated event, explaining that it is convincing major brand owners to commit to buying billions of dollars. in commercials in the coming seasons.
Ms. also oversees approximately $13 billion in annual advertising revenue and has close relationships with major marketing and advertising agencies in Worldwide.
She is also known for her negotiating skills and advertising industry insiders describe her as a “velvet hammer”.
Tesla shares jump
Interestingly, after Musk’s purchase of Twitter, about 37 major advertisers abstained from advertising during the first quarter of the year.
While the move is likely to calm the fears of Tesla investors, who are increasingly concerned about how much time Musk spends making changes to the Twitter network, its shares jumped 2.4% in the wake of this news.
Musk said last November he expected to cut back on his time on Twitter and eventually find a new CEO to run the company. social media.
The prime two weeks after purchasing the Twitter Mask in October have seen rapid changes. He quickly fired Parag Agrawal, the former CEO of Twitter, and other top executives before firing half of his staff in November, according to Reuters.
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from Technology - Asume Tech https://asumetech.com/linda-yacrino-the-twitter-sensation-boosting-tesla-shares-for-hours-who-is-she/
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