Due to the popularity of CarPlay among Ford consumers, Ford CEO Jim Farley has stated that the company does not intend to discontinue support for the feature. During an interview with Joanna Stern from The Wall Street Journal, he shared his thoughts on the topic.
“In the United States, seventy percent of our Ford customers are also Apple consumers. Why would I go up to an Apple client and wish them luck?” he asked. “Why would I do that?”
The point that Farley was making was in reference to automobile manufacturers such as Tesla and General Motors that do not support CarPlay. CarPlay compatibility has never been added to any of Tesla’s vehicles, and earlier this year, GM revealed that it intends to begin the process of removing support for both CarPlay and Android Auto beginning in 2023. Tesla has never supported CarPlay.
Ford CEO @jimfarley98 says he’s sticking with Apple CarPlay and Android Auto and his reason makes A LOT of sense https://t.co/0ZEvV5icyD
— Joanna Stern (@JoannaStern) May 3, 2023
As General Motors moves away from internal combustion engine vehicles and toward electric vehicles, the company intends to implement a built-in entertainment system that was created in collaboration with Google. CarPlay will be offered on models that do not use electric propulsion, although General Motors ultimately intends to move to an electric-only portfolio by the year 2035.
For years, those who use iPhones have been urging Tesla to embrace CarPlay, and it should come as no surprise that the news made by GM has not been especially well received by people who are part of the Apple ecosystem. By disabling Apple’s control over the infotainment system, General Motors and Tesla will be able to gain access to additional consumer information and will also be able to promote digital subscription services that are tied to vehicles.
According to Farley, there is little opportunity for profit in the material that car owners consume while they are driving; therefore, Ford is concentrating its efforts on developing technologies that enhance the company’s customers’ safety, security, autonomy, and productivity.
Ten years ago, we more or less surrendered the war with regard to the topic. You need to get serious with yourself about this situation since you are not going to generate a significant amount of money off of the stuff that is included in the car. In our minds, the most important things are going to be safety, security, some degree of autonomy, and productivity. Therefore, the relationship regarding the content is one that exists between the customer, The Wall Street Journal, and you. I’m not going to get into the middle of that, but Tesla and some other corporations have different points of view. They want to be able to have full dominion over the ambience of the interior.
Customers who don’t want to have to transition between two incompatible software setups are interested in having a navigation and infotainment system in the car that is familiar to them, so GM’s decision to drop support for CarPlay and Android Auto will be off-putting to those who have become accustomed to the way that in-car solutions from Apple and Google extend the smartphone experience to the vehicle. It will be fascinating to observe how the change that GM is making affects future sales of vehicles because the absence of CarPlay will be a deal-breaker for some customers.
Apple intends to begin rolling out a next-generation CarPlay experience in 2023. This experience will provide an even deeper integration into new vehicles for manufacturers that choose to continue offering CarPlay as an option.
The post While General Motors is Moving to Phase Out Support for CarPlay, Ford has Plans to Continue Using It appeared first on Asume Tech.
from Technology - Asume Tech https://asumetech.com/while-general-motors-is-moving-to-phase-out-support-for-carplay-ford-has-plans-to-continue-using-it/
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