Is X Planning to Make a Deeper Move into the Music Industry?
X, the company formerly known as Twitter, has recently acquired the @music handle on the social network, hinting at plans to expand its presence in the music industry or collaborate with artists and labels. The account was previously operated by software developer Jeremy Vaught, who had grown the @music handle to approximately half a million followers. However, Vaught expressed anger and frustration when X took over the account, 16 years after its creation in 2007.
X’s email to Vaught explained that the user handle associated with the account @music would now be affiliated with X Corp, and offered to transfer Vaught’s data, including followers and following lists, to a new account of his choosing. This incident follows previous instances of X taking control of user accounts, including the @x handle and even the renaming of Twitter-owned products like TweetDeck and Spaces to reflect the rebranding.
Twitter’s acquisition of the @music handle suggests the company is considering becoming a platform for artists and musicians, an idea it has previously explored but failed to succeed with. In 2013, Twitter launched the #Music app, which combined users’ music from partners like Spotify and iTunes with Twitter data to provide music recommendations. However, the app was shut down within a year.
Now, X’s acquisition of the @music handle, which already has 11.5 million followers, indicates a renewed focus on music. While X’s intentions for the account are not yet clear, it aligns with the company’s recent efforts to support creators and offer revenue-sharing programs. X has also expanded its video capabilities, allowing users to upload two-hour videos, potentially paving the way for music videos to be part of its platform.
Collaborations with artists and musicians could position X as a competitor to platforms like Instagram, YouTube, and TikTok, which are also popular among musicians. X’s “everything app” strategy aims to encompass creators, payments, banking, and potentially stock trading. This opens up possibilities for music promotions, streaming services, and integrating music clips into creators’ content.
While X’s plans for @music have not been explicitly stated, it is clear that the company is exploring opportunities within the music industry, making it a development worth following closely.
The post X Takes Control of @Music: A Move Towards the Music Industry? appeared first on asumetech.
from Technology - asumetech https://asumetech.com/x-takes-control-of-music-a-move-towards-the-music-industry/
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