Elon Musk announced on Saturday a plan for the Twitter platform that would allow publishers to media to charge users item by item with one click.
“This allows users who don’t subscribe monthly to pay a higher fee to read each passing article,” the billionaire businessman said on Twitter, adding, “This should be a big win for media organizations.” media and for the public.” He added that the plan will start appearing next month, but didn’t provide details on exact pricing or what percentage the Twitter platform will charge.
The announcement comes as Musk struggles to make Twitter profitable amid controversial plans.
The organizations of media they have long struggled to create reliable subscription plans to cover operating costs, even as readers have become accustomed to free news on the Internet.
The challenge for Musk is how to make the micro-pay approach work-for-content where others have failed.
British journalist James Poole reported in the Columbia Journalism Review on a number of problems with micropayments, an idea which he says “certainly had big publishers in Worldwide”.
Many users will walk away immediately once they hit a pay-to-read system, and to publishers”in most” like to sign up for permanent subscribers, because that earns them a lot more ad revenue than the roughly 20 cents per article they read.
And many people on Twitter have raised other objections, in how some felt that reading by article would encourage “click bait” to lure readers with deceptive titles, and big publishers could be favored over small ones, plus it’s unclear whether screenwriters will also share revenues with publishers .
But others on Twitter reacted positively to the plan. “Great idea,” Greg Autry tweeted, adding: “As a regular columnist for publications like Forbes, Foreign Policy and Ad-Astra, I often get frustrated when my work ends up behind a payment system that my followers don’t want to subscribe to. This is the right solution.”
Carlos Gil, author of a book on marketing, tweeted: “Finally, pay-per-view in the world of news it won’t make you feel like you’re buying beer in an overpriced stadium. Get your items on demand now and keep your wallet happy.”
The post Media Organizations receive updates from Musk with a condition that readers must pay to access articles. appeared first on Asume Tech.
from Technology - Asume Tech https://asumetech.com/media-organizations-receive-updates-from-musk-with-a-condition-that-readers-must-pay-to-access-articles/
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