Apple suffers largest decline in personal computer market share

Apple’s PC shipments fell 40.5% in the first quarter, marking a tough start to the year for PC makers still facing a glut of unsold inventory.

Shipments of all PC makers combined fell 29% to 56.9 million units, below early 2019 levels, as increased demand driven by remote working in the pandemic era is vanished, according to the latest report from IDC.

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Among the market leaders, Lenovo and Dell posted declines of more than 30%, while HP Inc’s shipments fell by 24.2%. No major brand was spared the slowdown, with Asustek Computer rounding out the top five, in drop of 30.3%.

A slowdown in consumer spending over the past year has led to a double-digit decline in smartphone shipments and a glut among the world’s largest memory chip suppliers. Samsung Electronics, which supplies memory for mobile devices and computer desktops and laptopannounced last week that it was cutting memory production after posting its lowest profit since the 2009 financial crisis.

Looking to 2024, IDC researchers predict a potential rebound for PC makers, driven by a combination of aging hardware that will need to be replaced and a global economy in improvement.

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