Grubhub+ Adds New Rewards: 5% Credit Back, Lower Service Fees, and More Savings

Grubhub Introduces New Rewards for Grubhub+ to Enhance User Savings

Grubhub is adding new rewards to Grubhub+, its loyalty subscription program, to give users more savings. The delivery app announced today that Grubhub+ is getting new rewards such as a 5% credit back on pickup orders, lower service fees, milestone rewards and a new Shell offering for members participating in the Fuel Rewards program, among other perks.

The credit back feature on pickup orders is a decent addition to the membership as users previously could only get 10% cash back on eligible delivery orders.

The main reason why Grubhub introduced the new pickup reward is because it found that more diners opt for pickup since it’s a more affordable option, the company says. In general, 37% more consumers in the U.S. used the pickup option for their most recent orders in 2022 than in 2021, per e-commerce website PYMNTS and payment service provider Cybersource.

Milestone rewards will be available in the coming months and help users “celebrate some of life’s most joyful moments,” Grubhub wrote in the official announcement. Examples include a birthday or anniversary, the company told us.

Additionally, Grubhub’s new partner offer with Shell gives members instant Gold Status in the Fuel Rewards program, saving them 5 cents per gallon on every fill-up when they link their Fuel Rewards account.

While Grubhub declined to share specific numbers regarding lower service fees, the company told AsumeTech that “members will feel significant savings.”

of Grubhub’s New Rewards for Grubhub+

Grubhub is committed to providing its users with more value through its loyalty subscription program, Grubhub+. The recent announcement highlights the introduction of new rewards and perks to enhance user savings. Some of these new rewards include a 5% credit back on pickup orders, lower service fees, milestone rewards, and a new partnership with Shell for members participating in the Fuel Rewards program.

The addition of the credit back feature on pickup orders is significant, as it expands the benefits of the membership. Previously, users were only eligible for 10% cash back on delivery orders. Grubhub noticed a growing preference for pickup orders due to its affordability, with 37% more consumers in the U.S. opting for pickup in 2022 compared to 2021, according to PYMNTS and Cybersource.

In the coming months, Grubhub will introduce milestone rewards to help users celebrate special occasions such as birthdays and anniversaries. These rewards aim to add a touch of joy to users’ lives.

Furthermore, Grubhub’s new partnership with Shell provides members with instant Gold Status in the Fuel Rewards program. By linking their Fuel Rewards account, users can save 5 cents per gallon on every fill-up.

While specific numbers regarding lower service fees were not disclosed, Grubhub assures members that they can expect significant savings. By continuously gathering feedback from diners, Grubhub aims to provide value, recognition, and elevated service through its subscription program.

Encouraging and Loyalty

The introduction of these new rewards and perks is part of Grubhub’s strategy to remain competitive in the meal delivery industry. With rivals like DoorDash and Uber Eats also offering loyalty programs, Grubhub aims to retain its existing users and attract new members by offering enhanced savings and benefits.

Grubhub+ was initially launched in 2020, offering perks such as free delivery on orders $12 and up, member-only offers, and more. The subscription costs $10 per month after a free 14-day trial. Additionally, Amazon Prime members who sign up for Grubhub+ receive a one-year free subscription.

By continually evolving and improving its loyalty program, Grubhub remains dedicated to providing its users with a seamless and rewarding dining experience.

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