Twitter Rebrands Official Handle to @X
Twitter has changed its official handle to @X as part of the ongoing rebranding. The original @Twitter handle is now inactive, and its bio reads “This account is no longer active. Follow @x for updates.” The social media company’s other official handles have also let go of the “Twitter” moniker or substituted it with the letter X.
AsumeTech previously reported that Twitter hadn’t reached out to the original owner of the @X handle — Gene X Hwang of corporate photography and videography studio Orange Photography.
However, earlier today, Hwang tweeted “All well that ends well” from his new handle @x1234567998765. It’s so far not clear if he sold the handle to Twitter.
Twitter’s own handles such as @TwitterSupport, @TwitterDev, and @TwitterAPI are now @Support, @Xdevelopers, and @API.
However, regional handles like Twitter Japan and Twitter India are yet to be renamed.
The company’s subscription service Twitter Blue is now @XBlue on the site. However, the About page of the paid plan still has Twitter Blue branding.
According to an update on the Twitter Video page, verified users can now allow other Blue users to download the videos they post on the social network for offline viewing.
Twitter’s rebranding hasn’t gone smoothly, with several parts of the site still carrying the Twitter branding and moniker, including the mobile apps. Industry experts predict potential legal challenges due to existing trademarks associated with the letter “X.”
The company had also started removing the Twitter logo from its San Francisco headquarters.
A New York Times report published Monday noted that workers around the office had started removing bird-related items and renaming conference rooms as “eXposure,” “eXult,” and “s3Xy.”
On Tuesday, the Wall Street Journal reported that Twitter is offering new incentives to advertisers in the US and the UK, including discounted pricing for video ads under the “Explore” tab.
The post Twitter Rebrands to @X: Original @Twitter Handle Inactive appeared first on AsumeTech.
from Technology - AsumeTech https://asumetech.com/twitter-rebrands-to-x-original-twitter-handle-inactive/
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