Instagram Threads’ Success Soars, Surpassing Twitter’s Weekly Active User Base

Instagram Threads Surpasses Twitter in Weekly Active Users

Instagram Threads’ launch has been an overnight success, topping 100 million users within days of its arrival. Now, new data indicates the app has already achieved one-fifth of the weekly active user base of Twitter worldwide and 86 times the weekly active user base of the largest Twitter rival in the U.S., Truth Social, which had a weekly active user base of 1 million as of last week.

The new insights, provided by app intelligence firm data.ai, follow another analysis of Threads’ early traction, which had demonstrated a slight dip in early usage. According to the app intelligence firm Sensor Tower late last week, Threads’ daily active users declined on Tuesday and Wednesday — down around 20% from Saturday. Time spent was also down by 50%, from 20 minutes to 10 minutes, the firm said, as reported by CNBC.

But momentum for Threads is far from over, data.ai points out. The app has now achieved over 150 million downloads, by its current estimates — which is 5.5 times faster than Niantic’s Pokémon Go, which had held the record for largest app launch title since its July 2016 debut.

Data.ai also shared other new insights about the nature of Threads’ audience, finding that the Twitter rival had attracted an audience of around 93 million active users globally during its first partial week of availability, ahead of the official announcement of its 100 million signups milestone on July 10.

The firm also found that India, not the U.S., is leading in terms of downloads of the new app, accounting for 33% of global downloads. It’s followed by Brazil (22%), then the U.S. (16%), and finally Mexico and Japan, at 8% and 5%, respectively. Threads, however, is not available in the EU at this time due to regulatory hurdles related to privacy concerns and data collection practices. Meta even recently began preventing EU users from working around the block on Threads by way of VPNs.

A few days ago, Threads released its first major update since its launch, bringing support for iOS 17, now available as a public beta, among other smaller changes. Still ahead for the app are larger improvements like a following feed, an edit button, multi-account support, and integration with ActivityPub, the protocol powering the popular, decentralized Twitter alternative Mastodon.

Instagram Threads’ Rapid Rise

Since its launch, Instagram Threads has experienced unprecedented success, amassing over 100 million users in a matter of days. This achievement places the app’s weekly active user base at one-fifth of Twitter’s worldwide user base. Additionally, it boasts 86 times the user activity of Truth Social, the largest Twitter competitor in the U.S., which had a weekly active user base of 1 million as of last week.

Initial Drop in Usage

Despite its promising start, Threads experienced a temporary decline in usage. According to app intelligence firm Sensor Tower, the app’s daily active users declined by approximately 20% on Tuesday and Wednesday compared to Saturday. CNBC reports that the total time spent on the app decreased by 50%, from 20 minutes to 10 minutes. However, data.ai suggests that this dip in activity does not dampen the app’s long-term prospects.

Impressive Downloads and Global Audience

Threads has already garnered over 150 million downloads, making it 5.5 times faster than the popular app Pokémon Go during its launch in July 2016. The data.ai report also reveals that Threads attracted an audience of around 93 million active users worldwide during its first partial week of availability. This figure surpasses the official announcement of 100 million signups on July 10.

Geographical Distribution of Downloads

Contrary to expectations, India leads in terms of downloads, accounting for 33% of the global total. Brazil follows closely with 22%, while the U.S. makes up 16%. Mexico and Japan bring up the rear with 8% and 5%, respectively. However, Threads is currently not available in the European Union due to privacy concerns and data collection regulations. Meta has taken measures to prevent EU users from accessing the app via VPNs.

Upcoming Improvements and Updates

Threads recently released its first major update since launch, introducing support for iOS 17, which is available as a public beta. The app’s roadmap includes notable enhancements such as a following feed, an edit button, multi-account support, and integration with ActivityPub, the protocol behind the decentralized Twitter alternative Mastodon.

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