Mukesh Ambanis $12 Bharat Phone: A Game-changer for Indias Non-Smartphone Market

New $12 Mobile Phone Released by Mukesh Ambani, India’s Richest Man

Mukesh Ambani, the richest man in India, has released a new mobile phone with Internet access for $12.

The Bharat Phone: Competing in the Non-Smartphone Market

The low price of the Bharat phone allows Ambani’s Jio to compete in the non-smartphone market, which is used by about 250 million people in India. According to Geo, it will initially be available on a trial basis.

get ready for
#JioBharat 🇮🇳🙏
#WithLoveFromJio ❤️
#DigitalIndia
#JioSaavn
#JioCinema
#Music
#India
#Bharat
rice.twitter.com/C60WK7Nzvg

— Confidence Gio (@reliancejio)
July 3, 2023

The Impact of Bharat: Transforming India’s Mobile Sector

Bharat, priced at Rs 999 ($12), is the latest product from Jio, which changed India’s mobile sector in 2016 by offering initially free data packages and ultra-cheap voice packages.

The move sparks fierce competition, leaving Jio and incumbent Bharti Airtel to control the world’s fastest growing mobile phone market as an efficient duopoly. Geo is part of the Reliance Industries group.

Source: Financial Times.

The post Mukesh Ambani’s $12 Bharat Phone: A Game-changer for India’s Non-Smartphone Market appeared first on AsumeTech.

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